Upon Consideration… is a project about slower thinking, focused productivity and better decisions.It began as a set of personal letters, and became a study of how leaders and creators can work deliberately, even when the world demands speed.I write, record and publish to connect ideas, people and outcomes. Join 900+ professionals and leaders slowing down to think more clearly.
October 2025: What’s new.
October 2025
Listen: The podcast is here.
Read: Considering this…
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Updated: October 2025
Upon Consideration.... is a publication for reflective professionals who make deliberate decisions about work, leadership and life.Founded by Wil Anderson, a technology, marketing and communications strategist with decades of corporate experience, the publication explores how modern leaders can think more clearly, communicate more effectively and act with greater intent.
Email: 900+ subscribers (~25% growth m/m)
Core readers: Senior professionals, team leads and founders
Demographics: 30–55 years old, primarily in North America
Mindset: Thoughtful, analytical, ambitious, skeptical of hustle culture
Weekly essay (email): Original reflections on leadership, technology and thoughtful growth
Audio commentary (podcast): Short readings and behind-the-scenes insights expanding on weekly essays
Website: 1,200 visitors (<30 days)
Podcast: Only released in October (no stats yet); 15,670 downloads in previous three-month, four-episode test period
Email: 45.2% open rate; 32.3% click rate (exclude Apple MPP opens) (<30 days)
Blacklist/Blocklist: Listed 0 times (70 sites tested)
SPF: Published, 0 errors
DKIM: Published, 0 errors
DMARC: Published, 0 errors
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Updated: October 2025
I was looking for a way to process and reflect what I was learning about leadership, growth and starting over. Over time, these reflections became a roadmap for others navigating change with optimism, intention and clarity.Upon Consideration... brings these reflections to those looking to slow down and think more clearly.
I’m a business strategist and communications leader with a BS in Business Computer Telecommunications and an MBA in Marketing, and over three decades of experience in technology, operations and leadership.I launched Upon Consideration..., a website, newsletter and podcast, to reflect on building a meaningful life in a noisy world.
Smart, innovative and caring colleagues have helped shape who I am as a professional and as a person. I take great pride in the following testimonials.
CEO: “Thank you for everything. You were instrumental in transforming the company’s marketing efforts.”
VP, Enterprise & Wholesale Business: “In addition to Wil’s excellent communications skills, he also demonstrated exceptional business development skills. He was responsible for identifying and pursuing new business opportunities, with his efforts leading to significant revenue opportunities and outside funding for priority projects.”
Director of Strategic Partnerships / Enterprise Networking & Digital Workspace: “One of Wil’s most impressive accomplishments was revolutionizing how the company communicated with its customers, partners and key stakeholders. Wil brought in new vendors and aligned his team to better handle the responsibilities of a modern and powerful communications team. His leadership and change management skills are commendable, navigating a sometimes challenging environment while consistently executing projects.”
Enterprise Retail Manager: “From email campaigns to online and in-person events, Wil used innovative and effective tactics to attract new prospects and nurture them into loyal clients. One of Wil’s most impressive characteristics is his ability to calmly absorb nearly any request and turn it into an actionable, successful project.”
Channel Development Manager: “One of Wil’s most impressive characteristics is his ability to get things done across departments and companies. He has a knack for bringing people together and aligning their efforts toward common goals. He is skilled at identifying the strengths and weaknesses of different teams and individuals, and his ability to leverage these strengths was critical to our success.”
Assistant Director: “Wil and his team continually exceeded my expectations, delivering clear messaging in innovative ways that helped secure long-lasting clients. His combination of deep technical knowledge and ability to turn complex data into CxO-level, creative communications would ensure any business attracts and keeps high-value clients.”
Vice President: “Wil was a key contributor in modernizing our company’s culture and marketing mix in a very short time period. From brand identity to lead generation and marketing operations initiatives, Wil was a great asset to the growth of our company.”
Product Manager: “I worked with Wil for more than two years and in those two years, I saw him transform the marketing and communications functions into a data-driven organization delivering innovative and creative projects.”
Assistant Director: “With Wil’s unique combination of technical know-how, management, and ability to implement new processes, we deployed a communications platform that allowed us to create deeper, long-lasting relationships with key clients.”
Project Engineer: “Wil brings a lot of experience and manages a great team that continuously puts together amazing campaigns that draw attention and has helped make our company successful. One of the kindest, hardworking people I know.”
Upon Consideration... is a website, newsletter and podcast created by Wil Anderson, a communications leader, strategist and two-time kidney transplant recipient.With more than 30 years of experience across business, tech, and operations, and an MBA in marketing, Wil brings a grounded, thoughtful approach to leadership and life design. His writing and voice help audiences slow down, focus on what matters and lead with intention.For media inquiries: [email protected].
Updated: October 2025
Upon Consideration... is an independent media project supported by its readers and sponsors. I strive to maintain the highest standard of professional ethics.
When I make a mistake, I strive to correct the error promptly and disclose the correction.
I maintain the anonymity of any source when asked to do so.
I do not accept payment to write about any company.
I may run ads from sponsors in articles and podcast episodes. Companies I cover are not eligible to advertise, and sponsors have no editorial control what I write about.
Upon Consideration... content is hosted on Carrd.co.
The Upon Consideration... domain is hosted on Cloudflare.
I use Mailchimp for all email automation correspondence.
I use Libsyn to host my podcast files.
I will disclose whenever I use artificial intelligence (AI) for my articles, linking to the specific AI tool and prompt when that tool was used for my articles, pages and podcast.
I welcome comments on how this Ethics statement can be improved.
I used The Platformer Ethics to create this Ethics statement.
Please send comments about this Ethics statement to [email protected].
Upon Consideration..., the podcast, is released twice-monthly and is available for free. Find the link to your favorite podcast player and subscribe today!
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Interested in supporting my work? Click here.
More coming soon. Maybe.
# | Topic | Date | Direct link |
---|---|---|---|
001 | Considering this | October 13, 2025 | Click here |
002 | Rambling in the wind | October 13, 2025 | Click here |
Upon Consideration... stays independent through reader and follower support.Your donations help cover hosting, production and research.
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