Upon Consideration is an audio project focused on alignment, clarity and deliberate decision-making.It’s for leaders, operators and creators who are responsible for outcomes (not just opinions) and who understand that most failures happen before a decision is made, not after it’s announced.This work explores how alignment breaks down, how clarity is lost under pressure and how better decisions are formed when urgency is resisted.Join 1,800+ professionals who are slowing down to think more clearly.
Edited and published by Wil Anderson. New York City. Part of The New Communicate, LLC.What’s on this site? | Updated: January 2026
Added: January 2026
What’s on this site...
I get easily distracted and frustrated, especially when I get lost navigating a website. Ultimately, this index table might just be for me: Here’s what’s on this site (and a few related details).
| Section | Description | Last updated |
|---|---|---|
| uc | Home page | 2026-01 |
| index | What’s on this site | 2026-01 |
| listener-response | Provide feedback on podcast episodes! | 2025-12 |
| style | Style guide | 2025-12 |
| ty-support-listener | A redirect for paying supporters | 2025-12 |
| ty | A redirect for email subscribers | 2025-12 |
| more | A little info about little ol’ me | 2025-12 |
| ethics | How I think about ethics | 2026-01 |
| advisory | How I can help (form) | 2025-12 |
| advisory-ty | Advisory request form redirect | 2025-12 |
| listener-support | Support options | 2026-01 |
| brand-partnerships | Brand partnerships | 2026-01 |
Added: December 2025
From listeners like you.
One of the best parts of this project happens off-mic.Listeners call or text with questions, disagreements, stories and reflections sparked by individual and specific episodes.A few responses will be read in the next episode, and all feedback will be added here. This page acts as a small, anonymized window into those conversations. An open, true community.
How to participate
If you want to respond to an episode, simply:
Call or text 347-694-5202
Leave a voicemail or send a text message
Kindly include your first name, the city you are calling from, the episode you are referencing and your message
Note: By leaving a message, you’re giving permission for excerpts to be referenced anonymously unless you explicitly say otherwise. Not every message is shared. All messages are read or listened to.
Updated: December 2025
Style.
Calm authority with deliberate restraint.Upon Consideration speaks with confidence, not volume, earned through experience and time. Every word, pause and audio/visual choice exists to create space for thought.Design rule of thumb: If an element doesn’t clarify, it should disappear.Below is a directional style guide.
Typography
Headline: Outfit
Paragraph: Inter
Colors
Deep navy: #0E1A24
Off-white: #E8E5E1
Muted orange: #D2792B
Accent gray: #3A4853
Logo
Minimal stacked monogram
Evokes slow reflection
No iconography, no flourish
Negative space is my friend
Updated: December 2025
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Thank you for your support - it means a lot!To review your purchase, click here to log in to the payment portal.(Note: Enter the email address used in your purchase. A one-time passcode will be sent to you to log in to the payment portal.)If you are interested...
Updated: December 2025
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Updated: December 2025
Hi. I'm Wil.
We moved often while growing up, and every new town taught me to quietly pay close attention. To listen first, read the room and align signal from noise.That skill – separating and aligning the real from the rehearsed – became the through line of my career (and my life).I was the first in my family to graduate from college, earning a degree in Business Computer Telecommunications and later an MBA in Marketing. I built a career in technology, leadership and communications – helping organizations bridge people, processes and tools so they could actually get things done.What I learned, though, is that most companies focus on efficiency while neglecting alignment. They talk about innovation but forget about the people who make it possible.That imbalance – between people and the systems and businesses they work inside – continues to fascinate me.So I started documenting what I saw. Writing. Recording. Walking. Reflecting. Trying to understand how work could feel both productive and human.Upon Consideration… is where that reflection lives – a space for slowing down, connecting ideas and finding the confidence to make change.I’m not a guru or an expert – just someone who’s seen a lot of change and learned how to navigate it. My hope is that what you find here helps you rediscover the confidence to make change, too.
Where else you can find me...
Agency: The New Communicate, LLC
Photos: Wil Anderson Photography
Own your place on the internet: A Box of Corn Dogs
Do something: Don't Do Nothing
Nice things good people say...
Smart, thoughtful and caring colleagues have helped shape who I am as a professional and as a person. I take great pride in the following testimonials.
CEO: “Thank you for everything. You were instrumental in transforming the company’s marketing efforts.”
VP, Enterprise & Wholesale Business: “In addition to Wil’s excellent communications skills, he also demonstrated exceptional business development skills. He was responsible for identifying and pursuing new business opportunities, with his efforts leading to significant revenue opportunities and outside funding for priority projects.”
Director of Strategic Partnerships / Enterprise Networking & Digital Workspace: “One of Wil’s most impressive accomplishments was revolutionizing how the company communicated with its customers, partners and key stakeholders. Wil brought in new vendors and aligned his team to better handle the responsibilities of a modern and powerful communications team. His leadership and change management skills are commendable, navigating a sometimes challenging environment while consistently executing projects.”
Enterprise Retail Manager: “From email campaigns to online and in-person events, Wil used innovative and effective tactics to attract new prospects and nurture them into loyal clients. One of Wil’s most impressive characteristics is his ability to calmly absorb nearly any request and turn it into an actionable, successful project.”
Channel Development Manager: “One of Wil’s most impressive characteristics is his ability to get things done across departments and companies. He has a knack for bringing people together and aligning their efforts toward common goals. He is skilled at identifying the strengths and weaknesses of different teams and individuals, and his ability to leverage these strengths was critical to our success.”
Assistant Director: “Wil and his team continually exceeded my expectations, delivering clear messaging in innovative ways that helped secure long-lasting clients. His combination of deep technical knowledge and ability to turn complex data into CxO-level, creative communications would ensure any business attracts and keeps high-value clients.”
Vice President: “Wil was a key contributor in modernizing our company’s culture and marketing mix in a very short time period. From brand identity to lead generation and marketing operations initiatives, Wil was a great asset to the growth of our company.”
Product Manager: “I worked with Wil for more than two years and in those two years, I saw him transform the marketing and communications functions into a data-driven organization delivering innovative and creative projects.”
Assistant Director: “With Wil’s unique combination of technical know-how, management, and ability to implement new processes, we deployed a communications platform that allowed us to create deeper, long-lasting relationships with key clients.”
Project Engineer: “Wil brings a lot of experience and manages a great team that continuously puts together amazing campaigns that draw attention and has helped make our company successful. One of the kindest, hardworking people I know.”
Media
Upon Consideration... is a website, newsletter and podcast created by Wil Anderson, a communications leader, strategist and two-time kidney transplant recipient.With more than 30 years of experience across business, tech, and operations, and an MBA in marketing and a BSc in Business Computer Telecommunications, Wil brings a grounded, thoughtful approach to leadership and life. His writing and voice help audiences slow down, focusing on what matters while leading with intention.For media inquiries: [email protected].
Updated: December 2025
Ethics.
Upon Consideration... is an independent media project supported by its listeners and sponsors. I strive to maintain the highest standard of professional ethics.
When I make a mistake, I strive to correct the error promptly and disclose the correction.
I maintain the anonymity of any source when asked to do so.
I do not accept payment to write about any company.
I may run ads from sponsors in articles and podcast episodes. Companies I cover are not eligible to advertise, and sponsors have no editorial control what I write about.
Upon Consideration... content is hosted on Carrd.co.
The Upon Consideration... domain is hosted on Cloudflare.
I use Mailchimp for all email automation correspondence.
I use Libsyn to host my podcast files.
I will disclose whenever I use artificial intelligence (AI) for my articles, linking to the specific AI tool and prompt when that tool was used for my articles, pages and podcast.
I welcome comments on how this Ethics statement can be improved.
I used The Platformer Ethics to create this Ethics statement.
Please send comments about this Ethics statement to [email protected].
Added: December 2025
Advisory services: How I can help.
In some cases, listening turns into conversation.
I work with a small number of individuals in an advisory capacity, typically leaders, founders or senior communicators navigating moments of misalignment, transition or complexity.This is not coaching and it’s not therapy. It’s structured thinking enablement, grounded in real constraints. Most advisory relationships begin informally and evolve only if the mutual fit and outcome is clear.
How advisory work functions
Limited availability
No fixed cadence
Async voice or text first
Optional calls when useful
When advisory work is most beneficial
Decisions with reputational or organizational weight
Leadership transitions
Strategic clarity under pressure
Communication breakdowns
Lack of alignment and ownership between Sales, Marketing, Product
Let's talk
If you’re considering advisory work, send a short note outlining:
The context
The decision you’re facing
Why now
I respond to every message. There's no obligation from you. I cannot guarantee availability. I do not share your information with anyone.)
Added: January 2026
Brand partnerships
Upon Consideration is a weekly signal for leaders noticing when decisions quietly start to lose shape.Brand partnerships are limited, editorially independent and designed for organizations that value judgment over volume.
Approach
Upon Consideration partners with a small number of organizations whose work aligns with thoughtful decision-making, operational clarity and long-term judgment.Partnerships support the newsletter and podcast and appear only as brief acknowledgments, not advertising.Editorial independence is non-negotiable.
What partners receive
A short, host-read acknowledgment in the newsletter and podcast
Association with a senior, reflective audience
Consistent presence without performance theater
Acknowledgement examples
Email newsletter
This week’s issue is supported by [Organization], a team focused on helping organizations make better decisions under complexity.Learn more at [Organization.com].
Podcast
This episode is supported by [Organization].They work with teams navigating complex decisions and long-term tradeoffs.Thanks to [Organization] for supporting Upon Consideration. For more information, see this episode's description.
Partner plan
One exclusive partner per calendar quarter
Payment and assets confirmed two weeks prior to start
I have final approval on all messaging and links
Each quarterly partnership includes:
15 newsletter acknowledgments
6 podcast acknowledgments
Sponsor listing on uponconsideration.com
Audience
Upon Consideration is consumed by senior operators, founders and leaders working through growth, complexity and organizational change.Audience size is not built for scale. Building trust is the priority.
Next steps
If this sounds aligned, email [email protected] with a brief note about your organization and why the partnership feels relevant.
Added: December 2025
I've received your message!
Thank you for contacting me.
A quick reminder...
I respond to every message (usually within 48 hours)
There's no obligation from you
I cannot guarantee availability
If you are interested in a dedicated, retainer-based services, learn more about my agency, The New Communicate, LLC.
Updated: February 2026
Support independent thinking for people responsible for outcomes.
Upon Consideration is an independent publishing project for people responsible for decisions, and the consequences that follow.
This work focuses on early signals:
Where alignment breaks
Where decisions lose shape
Where responsibility quietly shifts before anyone names it
There are no ads.
No subscriptions.
No content hidden behind a paywall.That independence is intentional and supporter backing protects the time, space and clarity required to continue this work.If this way of thinking helps you notice what others miss, support it below.
Interested in supporting the work at Upon Consideration with a specific amount? Click the button below and enter what feels right to you.
Kindly note…
Your support is securely processed via Stripe, Inc.
Invoices are managed by The New Communicate, Inc. (my agency)
Your support is a one-time only payment
Contact me at [email protected] with any questions